BBC Studios has announced a new content deal with MX Player, marking the inaugural partnership between India’s entertainment super app and BBC Studios.
This new deal is set to strengthen MX Player’s content portfolio with award-winning bold, British drama and will be catering to the demands of audiences in India, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives, and Pakistan.
As per BBC Studio, it reflects its commitment to building new partnerships in India and was made as part of BBC Studios’ Showcase.
MX player, the OTT platform, has claimed it is second only to YouTube in India and has achieved the one billion download milestone on the app store in a very short period, the company said in a statement.
Some of the British dramas to drop on MX Player include the following:
‘The Watch’: It follows an unlikely group of misfits, The City Watch, who are forced to find the guts to save the world, surprising even themselves in the process. The comedic yet thrilling series pits trolls, werewolves, wizards, and other improbable heroes against an evil plot to resurrect a great dragon that would lead to the destruction of life as they know it.
‘Critical’: ‘24’ meets ‘ER’ in this nail-biting medical drama, created by BAFTA-nominated writer Jed Mercurio, and starring Lennie James (‘Storm Damage’, ‘The Walking Dead’). Set in a gleaming new Major Trauma Centre that only deals with the most serious cases, every episode of ‘Critical’ is an emotional and medical rollercoaster ride, as an emergency medical team battles through the vital first hour of care to save lives that hang in balance.
Stanley Fernandes, BBC Studios’ VP for Distribution, South Asia said, “BBC Studios has a track record of attracting viewers with a discerning eye for premium content through its powerful storytelling that can resonate with a global audience. We are glad to embark on this partnership with MX Player and together, I am confident we will bring our bold British content to more audiences within India and beyond.”
Mansi Shrivastav, SVP and Head, Content Acquisitions and Alliances, MX Player, said, “Our vision has always been to entertain India, the way India wants. Adding international shows to our library, dubbed in local Indian languages is our attempt at democratizing content for our large and diverse audience base. We’re delighted to partner with BBC Studios that will see their compelling British narratives being added to our rich catalog of shows and we look forward to expanding this slate further shortly.”