Sony Sports launches new campaign #SirfSonyPeDikhega

Sony Pictures Sports Network (SPSN) has launched a new campaign for aiming the Sony Sports pack subscription.

The campaign highlights the consumer delights that Sony Sports brings with its diverse offering throughout the day in a year.

The campaign film interestingly features two neighbouring families, highlighting their perspective about the Sony sports channel. The Sporty Gupta Family, which is led by renowned actor Ranveer Shorey, and another is one that is Not-So-Sporty Mehta family, led by the talented actor Deven Bhojani.

Through this series of eccentric slice-of-life situations, the difference between the Gupta Family, which has subscribed to Sony Sports channels, and the Mehta Family, which hasn’t taken the subscription, is emphasized.

Whereas the Gupta family always has something to look forward to celebrating their sports, the Mehta Family is shown to have a mundane existence, and is always wondering as to what could be the source of delight for their neighbour.

The film concludes with Guptaji excitedly reciting the fully-loaded product offerings of Sony Sports, which keep his family fascinated, and suggesting to Mehtaji to subscribe to the Sony Sports channel as well.

Sony Sports promises an extensive line-up of high octane LIVE sporting events across genres such as Euro 2020, Copa America, Tokyo Olympics , SerieA, Sri Lanka vs India, England Vs India, Serie WWE, UFC and much more.

Tags:- @SonySports @SPNDIndia #SirfSonyPeDikhega #PooreSaalKaNon-Stop Sports

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!