India’s youngest and fastest-growing Hindi general entertainment channel with multi-format presence, The Q announces its maiden short film festival – ‘Ek Dastaan Aisi Bhi’ on national television. Spread across 7 days, ‘Ek Dastaan Aisi Bhi’ will showcase 9 critically acclaimed Hindi short films across genres, themes and subjects.

The channel showcases unique content which is never seen on television, ‘Ek Dastaan Aisi Bhi’ will showcase one short film with a unique narrative on weekdays followed by a weekend bonanza of 2 back-to-back films on the last 2 days of the festival.

As per the company’s press release, each of the 9 films presents a unique narrative-led with characters across different walks of life depicting different emotions and tales coupled with inspiration and aspiration.

Short films like ‘Aapka Amitabh’, ‘Rishtey’, ’Kesar’, ‘Le’vish’, ‘The Guide’, ‘You Changed Me’, ‘Kashi’, ‘Lunch Stories’, and ‘The Last Order reinforce’.

The Q’s proposition of bringing unique content for viewers from digital to television. Moreover, films like ‘Aapka Amitabh’ and ‘You Changed Me’ have also received global acclamation having won at leading film festivals.

‘Aapka Amitabh’ tells a story of a man claiming to be pen-pals with Amitabh Bachchan with no physical evidence left with him to prove this ‘fact’ to his friends. On the other hand ‘You Changed Me’ is a story of a mid-aged, well-educated man, who lost himself in the daily chores of life and is a reflection of how someone’s vibes can influence somebody’s life.

Speaking on the channel’s overall strategy Simran Hoon, CEO, QYOU Media said, “The Q’s journey over the last year has been nothing short of excitement and innovation. Having received so much love and appreciation from our viewers across India, we firmly believe the onus rests upon us to ensure our viewers are provided with content that is relatable in its true sense while fostering a culture of appointment viewing on the channel.”

“’Ek Dastaan Aisi Bhi’ echoes our proposition to offer our viewers ‘Hatke Digital Creations’ which are Original-To-TV-content and is one of the many firsts for The Q as well the Hindi GEC category. We look forward to rewarding our viewers through constant innovation while cementing our leadership in the FTA universe,” Simran added.

Krishna Menon, COO, QYOU Media further added, “We kickstarted 2022 with a distinct yet poignant strategy with the launch of Hasi Ka HAHAkaar, a first of its kind show on TV. Ek Dastaan Aisi Bhi is an extension of this strategy that targets viewers from rural and urban markets. The 9 short films that we have acquired as a part of this programming line-up are simple yet meaningful and are sure to create intrigue. All these films are socially and personally relevant thus helping us develop a deeper relationship with our viewers. We will continue to invest efforts and energies in a bid to attract more viewers across all platforms while expanding our presence and reach.”

The Q’s short film festival ‘Ek Dastaan Aisi Bhi’ premieres on Monday, February 21, 2022, at 8:30 pm and will end on Sunday, February 28, 2022, with a Weekend Bonanza spread over February 26 and 27.