Times Network, part of one of India’s biggest media houses the Times of India group, is set to mark its debut in the Hindi business news genre with the launch of ET NOW Swadesh on October 04, 2021.

Following the tenets of the Network’s legacy brand, ET NOW, the trusted choice of country’s top policy makers, corporates and viewers, ET NOW Swadesh leads with a powerful proposition, Badho Desh Ke Saath and promises to be a catalyst of growth, energizing every discerning Indian to rise with India.

The channel will also unveil its brand manifesto that reflects its unique proposition in the Hindi business news category. A special brand film capturing the brand genesis will be released on the launch day across the Network channels and its social media platforms.

Catering to entrepreneurs, traders, corporates and every Indian citizen, ET NOW Swadesh presents a compelling content offering, that empowers, engages and educates them with financial knowledge to weave their growth to India’s success story.

Infused with vigour and radiance, ET NOW Swadesh’s bright and bold visual appeal represents familiarity, credibility and sophistication, an official statement from Times Network said.

The bright yellow colour in the Swadesh logo denotes the power of the rising sun and signifies purity, hope and new beginnings.

The second Hindi news offering from India’s most influential news network, ET NOW Swadesh is bolstered by the editorial prowess of a team of seasoned financial and business journalists including Mihir Bhatt, Pradeep Pandya, Kavita Thapliyal and Priyanka Anand, led by one of the renowned business news anchors in the country.

Along with Nikunj Dalmia as the Managing Editor, driven by a purpose to create value for its citizens, businesses and nation at large, ET NOW Swadesh that appeals to a diverse segment of viewers inculcates the philosophy, Save, Spend and Invest and adopts an explanatory and welcoming narrative in its news reportage to present an in-depth analysis of India’s economic landscape.

Sharply differentiating itself from other players in the Hindi business news category, the channel brings a slew of interactive and engaging content that will aid viewers with money making ideas every 5 minutes, detailed analysis and perspectives on stocks and commodities, investment opportunities and personalised portfolios recommendations with insights and guidance from industry stalwarts like Nilesh Shah and Madhu Kela.

Strengthening its footprint in the media industry, ET NOW Swadesh’s morning band between 8 am to 4pm brings 9 distinct shows including Khara Sauda, 10 Ka Bazaar, Your Stocks, Commodity Now, F&O Junction, Midcap Masti, Corporate Connections, Stocks Fatafat and Closing Call, which will dedicatedly cover business and markets.

Morning prime-time market show Khara Sauda at 8 am, hosted by Nikunj Dalmia, Mihir Bhatt, Pradeep Pandya and Priyanka Anand, will not only offer viewers an in-depth analysis of the current market trends, latest buzz in the dealing rooms, insights on what brokerages betting on, but also educate them on financial savings and creating long term wealth and investments.

The show will also have AI-dominated actionable ideas for the viewers and will feature the top voices from Dalal Street and India Inc.

The embodiment of the channel’s proposition will come alive with ‘Swadesh Hour’ at 8 pm hosted by Nikunj Dalmia and Kavita Thapliyal, a 1-hour special show that captures all the key information and news of the day.

Keeping up with the promise of Swadesh theme, the show will feature ‘Swadesh Hero’, whose inspiring story has made a difference in the lives of millions across our country and will also feature exclusive interviews with some of the best-known names of India Inc.

Commenting on the launch, MK Anand, MD and CEO, Times Network said, “ET NOW has been committed to India’s growth story for over a decade and we are now thrilled to launch our maiden Hindi Business News channel, ET NOW Swadesh, which not only presents a distinct proposition in the Hindi business news category but further fuels our mission to help every Indian Rise With India.”

He also added, “While the pandemic presented unprecedented challenges worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives. New streams including digital services and payments, financial and investments tools have emerged as the definitive factors that will pave the path to progress. With an unwavering faith in India, ET NOW Swadesh with its mission, Badho Desh Ke Saath, will pioneer a new revolution of financial empowerment and progress for crores of Hindi speaking viewers. I am confident that our new offering will resonate with our viewers, fulfilling their dreams and aspirations to Rise with India.”

The network will roll out a high decibel marketing campaign in key Hindi speaking markets and will run a month-long promotion across TV, outdoor, print, trade, social media and leading digital platforms.

With an unmissable display of the channel and its key faces, the network’s outdoor promotion spans over 120+ key locations in Delhi and Mumbai.

The network is set to splash its Print Ads across leading Hindi, English and financial dailies along with a series of Trade promotions and engagement.

ET NOW Swadesh will be available across all the leading DTH platforms and MSOs.