YuppTV, the world’s leading OTT platform for South-Asian content, has launched Zee Network channels in the USA and Canada.

Through this platform, viewers will now be able to catch a wide mix of relatable fiction, high voltage non-fiction, marquee events, and blockbuster movies in Hindi & regional languages in Zee channels.

As per the press brief, the launch of Zee channels completes the YuppTV spectrum from Indian Entertainment, almost in all languages and Genres.

Commenting on the association, Uday Reddy, Founder & CEO of YuppTV, said, “We are delighted to once again join hands with one of the leading entertainment networks, Zee Entertainment, to bring back its premium entertainment channels to the USA and Canada markets. Zee undoubtedly is the most powerful Indian brand in International, particularly in the USA, where it has become synonymous with the Indian culture.

The US market has been at the forefront of digitization, not only in access but also in Ad Sales. With our platform now, Zee can offer its advertisers not only the incremental HHs but also structure deals based on delivery (impressions) both at a national or local level, an advantage that no other platform offers to its programmers. Every Ad on YuppTV can be measured to the last dot and that is a game-changer for the South Asian Advertisers in the USA.”

Be it captivating family dramas such as ‘Kumkum Bhagya’, the family comedy ‘BhabhiJi Ghar Par Hai or the reality show ‘Indian Pro Music League’, YuppTV users can access the Zee channels offerings through its platform. The users will get access to channels such as Zee TV, &TV, and Zee Cinema (Latest Movies) as well as various regional channels such as Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi, and Zee Bangla.

Zee Entertainment also offers a bouquet of entertainment channels and is one of the leaders among South Asian entertainment channels. With the re-launch of this network in the USA and Canada markets, YuppTVV users will be able to enjoy the delightful blend of programming across languages and genres.