CNN-News18 has retained its top position in the English news category for an astounding 66 weeks in a row, as per the latest data revealed by the Broadcast Audience Research Council (BARC).
With a remarkable market share of 35.3 percent, the channel has outperformed its competitors and maintained a strong hold on its audience.
In direct comparison to other prominent news channels like Republic TV, Times Now, and India Today TV, CNN-News18 has clearly stood out, s press release from News18 stated.
Republic TV secured a 29.6 percent market share, while Times Now and India Today TV managed 23.5 percent and 6 percent, respectively.
Since BARC resumed ratings the English news category in March 2022, CNN-News18 has consistently displayed its dominance, securing the top spot with unwavering performance. Even during prime time, the channel has proven to be the viewers’ preferred choice.
According to the press release, one of the key factors contributing to CNN-News18’s success has been its substantial investments in cutting-edge technology and editorial resources. These strategic measures have kept the channel ahead of its competitors and helped it maintain its stronghold in the market.
Additionally, News18 Network, under which CNN-News18 operates, has achieved remarkable viewership across its 9 digital channels, available in 8 languages. Last month alone, an astounding 2.1 billion people tuned in to News18 Network’s digital channels, making it an undisputed leader in both TV and digital viewership.