The Advertising Club has announced an impressive lineup of jury chairs for the much-anticipated ABBY Awards 2025 powered by One Show.

Four stalwarts of the Indian advertising and design world—Ashwini Deshpande, Ashish Chakravarty, Raj Kamble, and Ashish Khazanchi—have been named to lead key categories, bringing their decades of experience and global recognition to the judging panel.

Ashwini Deshpande, Co-founder and Director of Elephant, will head the jury in the Design category. A celebrated visual communications designer from the National Institute of Design, Ashwini has built a 35-year legacy as one of India’s pioneering design entrepreneurs. Under her leadership, Elephant has grown into a top-rated independent integrated design consultancy. She has judged prestigious global competitions including Cannes Lions, The One Show, D&AD Awards, and Spikes Asia. Her active involvement in design alliances and mentorship platforms such as TiE and Indian Creative Women reflects her deep commitment to shaping the future of Indian design and promoting diversity in the industry.

Meanwhile, Ashish Chakravarty, Executive Director & India Head of Creative at McCann Worldgroup, will lead the Audio category. Ashish is one of India’s most decorated creative minds, with over 500 national and international awards to his credit. His sharp creative instinct has made him a trusted name across major advertising networks and brands. Having served on juries at every top advertising show globally, Ashish brings a rare combination of experience, consistency, and innovation to the table.

In the Out of Home and Ambient category, the jury chair will be Raj Kamble, Founder and Chief Creative Officer of Famous Innovations. Raj has built a global career that includes stints at Lowe London, BBDO New York, and BBH India before founding Famous Innovations. Today, his agency is regarded as one of the most respected independents in South Asia, celebrated for its digital, design, and creative strength. Known for shaping campaigns that win both awards and hearts, Raj has also made his mark in education as a guest lecturer and policy thinker. His vision and multidisciplinary approach continue to redefine the creative landscape.

Ashish Khazanchi, Managing Partner and CCO at Enormous Brands, will chair the Direct category. A respected voice in India’s advertising scene, Ashish is credited with crafting some of the country’s most iconic campaigns—such as Tata Sky’s Jingalala and the DNA newspaper launch. His knack for merging creative brilliance with business impact has made Enormous Brands a go-to agency for emerging and established players alike. With over 300 national and 50 international accolades, Ashish’s influence spans generations of Indian advertising.

These appointments set the stage for a robust and inspiring judging process at the ABBY Awards 2025, which will take place during Goafest 2025, scheduled for May 21–23 at the Taj Cidade de Goa Heritage and Horizon, Goa. The event, jointly hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club, promises to celebrate excellence, creativity, and the evolving future of advertising in India.

With leaders like Ashwini, Ashish, Raj, and Ashish at the helm, the awards are poised to spotlight the finest talent and ideas that are shaping the Indian advertising narrative today.