The International Advertising Association (IAA) announces the much-anticipated 45th IAA World Congress, set to take place in Penang, Malaysia, from March 6 to 8, 2024.

This prestigious event aims to converge influential leaders and pioneers from the advertising and marketing sphere for a three-day immersive experience packed with insightful discussions, innovative showcases, and unparalleled networking opportunities.

Under the theme ‘Brand: Re-Code,’ the Congress calls upon businesses to adapt and infuse creativity, compassion, and technology into their strategies. In an era marked by transformative shifts, the event urges organizations to recalibrate their approaches in the wake of recent crises, emphasizing agile operating frameworks and redefined brand narratives.

According to the press release, set against Penang’s backdrop, renowned for its cultural heritage and connectivity, the Congress seeks to establish new industry benchmarks. John Chacko, President of IAA Malaysia and Chairman of the 45th IAA World Congress, highlighted the significance of discussions around social, economic, and climate issues, coupled with technological advancements.

 

Pradeep Dwivedi, IAA Global Vice President & Area Director, APAC Region, emphasized the global impact of Indian talents in media, advertising, and marketing, anticipating significant participation from India. Avinash Pandey, President of IAA India Chapter and CEO of ABP Network, expressed enthusiasm for the Congress, anticipating valuable insights and collaborations.

The Congress boasts a stellar lineup of speakers including Maher Nasser (UN Director of Outreach Communications), YAB Chow Kon Yeow (Chief Minister of Penang), and industry leaders from diverse domains like Dr. Alex Connock (Oxford University), Tan Sri Tony Fernandes (Air Asia, Capital A), Caroline Yap (Global Google AI Business), and more.

With its focus on innovation, collaboration, and brand strategy evolution, the 45th IAA World Congress invites global leaders, industry experts, and visionaries to partake in this transformative journey.