In a groundbreaking development, the India Today Group made history at the 5th India Today Conclave in Mumbai by unveiling a pioneering team of AI anchors in collaboration with Sana, India’s First AI anchor. This revolutionary move is set to redefine the landscape of news delivery and consumption, marking a significant milestone in the evolution of newsrooms.

Earlier this year, the India Today Group made waves in the world of journalism with the introduction of India’s First AI Anchor, Sana. In less than six months, Sana has delivered 200 hours of programming across various genres, languages, and platforms, achieving notable milestones such as interacting with Prime Minister Modi, anchoring prime-time segments, and engaging with global leaders like Brad Smith of Microsoft and Shahrukh Khan.

On the concluding day of the India Today Conclave 2023, Kalli Purie, Managing Director of the India Today Group, introduced a diverse array of AI anchors, each representing different regions and linguistic communities:

SAIli: The pioneering AI Marathi news anchor for Mumbai Tak, catering to the Marathi-speaking audience with eloquence and regional understanding.

AIshwarya: The authoritative Hindi anchor for UP Tak, Bharat Tak, and News Tak, known for credible journalism and precise reporting.

NAIna: The engaging Bhojpuri anchor on Aaj Tak 2, delivering Bhojpuri news with authenticity and precision, resonating with YouTube-based news consumers.

AIna: India’s inaugural Bengali AI anchor on Aaj Tak Bangla, embodying Bengali culture and connecting with viewers in their native tongue.

JAI: The articulate English AI anchor on India Today TV, offering a global perspective with high-speed data analysis and innovative storytelling.

Kalli Purie, Managing Director of the India Today Group, commented on this historic moment, stating, “For the first time in our group’s 48-year history, we’ve taken a leap by creating an anchor from scratch rather than hiring one! These AI Anchors exemplify our unwavering commitment to always looking out for new tech that can enable our newsroom to deliver a richer, faster, more personalized news experience.”

The introduction of these AI news anchors signifies the India Today Group’s dedication to innovation and its commitment to providing a superior quality audience experience. These AI anchors are designed to cater to the diverse linguistic communities across the nation, connecting with audiences through their local preferences in content, dialect, culture, and language.

This bold move by the India Today Group reflects the changing landscape of journalism and the growing importance of technology in delivering news to audiences with authenticity, precision, and personalization. The AI anchors are poised to play a pivotal role in shaping the future of news delivery in India and beyond.