India’s news television and digital journalism platform, NDTV and CoinSwitch Kuber yesterday announced a strategic partnership to launch comprehensive and best-in-class content in the cryptocurrency space.

This partnership will see NDTV launch exclusive crypto destinations on gadgets360.com, ndtvprofit.com and ndtvindia. A brand new show every alternate weekend on NDTV 24X7 and NDTV India will be a key part of this cross-platform expansion.

A press release said cryptocurrencies have become mainstream and as more people start evaluating this asset class, the need for credible and accurate information becomes more relevant than ever. NDTV’s credibility and trust combined with CoinSwitch Kuber’s domain expertise and robust trading platform become natural partners.

The content will be available across all NDTV platforms including its social media communities.

Ashish Singhal, Co-Founder & Chief Executive Officer, CoinSwitch Kuber, said, “Crypto has seen exponential growth over the last decade, and the sentiment is only getting stronger. Every day lakhs of users are becoming first-time crypto investors, both from metros as well as the remotest corners of the country. As India’s leading crypto investment platform, it is our responsibility to provide users access to relevant information regarding this asset class. NDTV being one of India’s leading media houses will help us get our message across to everyone – from beginners to seasoned investors.”

Talking about the partnership, Suparna Singh, Head, NDTV Convergence, said, “All of us at NDTV are excited about this terrific new partnership with CoinSwitch Kuber. Cryptocurrency is a big and complex space to explore and we will report on it with the rigor and credibility that NDTV is known for. Our digital and on-air teams will work together to bring the latest cryptocurrency news and trends to an Indian audience. Young Indians are so invested in this space and we look forward to giving them all the information they’re looking for.”