AT&T TV and its defunct AT&T TV Now sibling will officially become DirecTV Stream, a new unified service spun out of a deal between TPG Capital and AT&T for the telecommunication giant’s streaming properties.
According to The Verge, DirecTV began updating AT&T TV Now customers of the change on August 14th. On the welcome screens of both services’ mobile apps informing them that the change would officially take place on August 26th, a spokesperson confirmed to The Verge.
DirectTV Stream rebrands AT&T’s services acquired in the TPG Capital deal, which did not include HBO Max.
As per The Verge, “AT&T satellite, streaming or IP video customers will automatically keep their video service, any bundled wireless, internet or HBO Max services, and associated discounts with no action needed.”
For unversed, AT&T TV has launched last year as the company’s premium TV streaming experience. AT&T TV Now, the company’s skinny streaming bundle, technically became AT&T TV earlier this year, and new customers could no longer sign up for Now.
As this will be the last significant branding change that AT&T’s existing or future streaming customers see for a while.