Honda Motorcycle & Scooter India Pvt. Ltd. on Friday elevated the #GoRidin spirit with the inauguration of a premium big bike business vertical – the Honda BigWing Worli in Mumbai.

Earlier, the differentiated Silver Wings expanded from its first Gurgaon showroom inaugurated in ending of FY’20 to now over 79 operational touchpoints across the country.

Honda’s premium motorcycle retail format is led by BigWing Topline in the top metro locations and BigWing in other demand centres. While the marquee Honda BigWing Topline houses Honda’s complete premium motorcycle range starting from H’ness-CB350, CB350RS, CB500X, CBR650R, CB650R, CBR1000RR-R Fireblade, CBR1000RR-R Fireblade SP, adventure tourer Africa Twin Adventure Sports and flagship model Gold Wing Tour, the BigWing delights mid-size motorcycle fans of Honda, the company said in a statement.

Speaking on the inauguration of BigWing Worli, Mumbai, Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said “Our focus is on the expansion of Honda BigWing (Honda’s exclusive premium motorcycle network) to deliver a truly differentiated immersive experience closer to customer.”

“Today, we are delighted to inaugurate BigWing Worli, Mumbai. Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in Mumbai and bring to them our mid-size range of premium motorcycles,” Yadvinder added.

The premium experience is adorned with the black and white monochromatic theme, BigWing showcases the displayed vehicles in their full glory.

Resolving customers’ product related queries or accessories are the well-trained knowledgeable professionals at BigWing.

Easing the journey from search to purchase, the dedicated website (www.HondaBigWing.in) is available for all detailed information.

The online booking option on the website ensures a quick, seamless and transparent booking experience for customers at their fingertips. Capturing real-time customer feedback, Honda BigWing is also actively available across all social media platforms.

Ensuring the safety and convenience of customers, Honda BigWing brings an Immersive Digital Experience.

The virtual platform allows customers to experience the complete fun motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home.