Havas Media Group India has announced the launch of its specialized content division, Havas Content.

The unit aims to focus on leveraging dynamic content to help brands create meaningful media experiences and make a meaningful difference in consumers’ lives.

Havas Content seeks to bridge the gap by offering meaningful content solutions that not only entertain but also educate, inspire, and help consumers, map the brand’s performance to its content effectiveness, and boost business returns.

Additionally, Havas Content aims to synergize with various content and media partners across traditional and digital platforms to provide a seamless consumer experience. Havas Content will be led by Uday Mohan, president, and chief client officer, Havas Media Group India,Financial Express reported.