The world’s largest 24/7 Punjabi movies channel, Pitaara TV, has expanded its global network with a launch on Dish and Sling, the largest TV and online platforms in the United States.
For this launch, Pitaara TV has partnered with FYI Media Group, one of the leading South Asian content providers and distribution groups in North America, the company said in a statement.
Pitaara TV’s content library has exclusive blockbuster films such as ‘Chal Mera Putt,’ Teeja Punjab,’ ‘Carry On Jatta,’ and ‘Ardab Mutiyaran’ ,among many others, ensuring mega entertainment for its viewers.
Besides, it has a wide range of exciting movies coming up in June and July. These include films like ‘Aaja Mexico Challiye’ (June 18), ‘Galwakdi’ (July 9), ‘Ni Main Sass Kutni’ (July 23), and ‘Dakuaan Da Munda 2’.
Pitaara TV’s availability on Dish and Sling, both services belonging to the same company, will significantly increase its reach and improve its number of overall viewers.
Based on estimates, Dish has approximately 13 million subscribers, while Sling TV has about two million subscribers, which will enable the Punjabi channel to build a strong network in the US market.
Managing director of Pitaara TV, Sandeep Bansal, said that the launch is a huge booster for the Punjabi communities living in the US as they will get to watch films in their regional language and stay connected with their cultural roots.
“With our gripping content and audiences’ acknowledgment for the channel, we intend to build value through our partners for all the stakeholders,” he added.