Zing, a youth entertainment channel, is introducing a special segment for K-dramas called the ‘Hallyu Time’ in Hindi, from 6 pm to 7 pm, on weekdays.
The collection of dramas will get updated from time to time as per the viewers’ demand.
The ‘Hallyu Time’ line-up is a celebration of Korean art and culture.
The first on the list, ‘Fight for My Way’ (June), featuring popular actors Park SeoJo and Kim Ji Won, is a story of two individuals, who wade through all the hurdles of life to fulfil their dreams. ‘Angel’s Last Mission’ (July), ‘Cheer Up’ (August), a story of a bunch of young adults forming a cheerleading club and romcom ‘Meow the Secret Boy’ (September) are some of the other shows.
Commenting on the new line-up, Arghya Roy Chowdhary, Chief Channel Officer, Zing, said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with.
“The ever-growing craze around Korean Dramas / Korean Fiction Shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular and acclaimed shows and that too in Hindi.”