Meta-owned photo-sharing platform, Instagram is experimenting with a change that converts video posts on the platform into Reels.
Meta spokesperson says, “We are testing this feature as part of our efforts to simplify and improve the video experience on Instagram.”, The Hindu reported.
The impact will have on current videos on Instagram is unclear.
However, Social media analyst Matt Navarra on Twitter shared a screenshot and wrote, “Instagram is now making EVERY video a Reel.”
Instagram plans to boost engagement of video posts through the experiment. Users can add music and remix the videos into new Reels.