Hop on board and steer this ride! Viacom18’s leading youth entertainment channel MTV India and India’s leading auto giant Hyundai Motor present an all-new travel–lifestyle series, where each adventure will be decided solely by the audience!

The 4-episode series in an unconventional new format will see India’s top cities being explored through the lens of a fun duo comprising popular influencers, but all decided by the wanderlust-stricken audience via a LIVE poll on social media!

To decide the journey of each duo who will explore the cities with their lit travel companion Hyundai Venue, tune in to Hyundai x MTV What’s Your Venue starting July 15, every Friday on MTV, Voot, and MTV YouTube page at 6 PM.

In the age of ceaseless wanderlust and roaring appetite for atypical journeys, the series is a novel interactive concept that gives full control to the audience, who will help the duo decide what they will do next, thereby becoming a part of their journey!

These ‘choices’ will be highlighted at crucial junctions in every episode. The duo’s followers and fans on social media will become an indispensable part of their journey, while also getting the front seat to the camaraderie between them, and a rare glimpse into their travel styles, the company said in a statement.

MTV Hyundai ‘What’s Your Venue’ will be shot across Goa, Mumbai, Delhi, and Manali, exploring popular hotspots and even obscure, hidden gems.

The new Hyundai VENUE has been crafted to supersede the aspirations of new-age Indian customers, who seek future tech, spacious interiors, comfort style, and safety. It has been conceptualized to exude a bold and big persona with a focus on exterior design as well as interior space and comfort. It will also personify customer aspirations with an overarching theme which is encapsulated by – ‘Live the Lit Life’.

Commenting on the collaboration, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18 said, “Through ‘Hyundai x MTV What’s Your Venue’, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.

Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India, said, “As a progressive and youth-oriented brand, we are glad to collaborate with MTV India for this new travel & lifestyle adventure series set in motion for the young Millennials and Gen Z to experience the new Hyundai VENUE. Based on Hyundai’s Global Design Language of Sensuous Sportiness, the new Hyundai VENUE exhibits confident body forms, delivering the perfect representation of a sporty, dynamic and powerful design. With Alexa and Google adding to the 60+ Bluelink connectivity features, the new Hyundai VENUE is connected to everything you need. The new Hyundai VENUE is characterized by our key communication of ‘Live the Lit life’ that embodies the aspirations and lifestyle of Gen MZ. We strongly believe that the young audience of MTV will enjoy the series and experience of travel.”

Uday Mohan, President & Chief Client Officer at Havas Media Group India, said “The constant endeavor of Havas content vertical is to create meaningful content for brands. The ‘Hyundai X MTV What’s Your VENUE’ tentpole content show is a concerted effort to deliver that impact, strategy, and innovation. There is perfect synergy between the show and how the Hyundai Venue stands for living the lit life. The concept is unique, and it provides connectivity and control over content to the audience in the same way that the new Hyundai VENUE does.”