QYOU Media India, a rapidly expanding creator-driven media company, yesterday announced the launch of Q GamesMela, its first direct-to-consumer casual mobile gaming app.

The launch comes after the company completed its acquisition of mobile game developer Maxamtech Digital Ventures in January 2023.

Q GamesMela (Mela translates to ‘Carnival’ in English) provides a variety of engaging casual mobile games and is available for Android phone users to download from the Google Play store.

All games are free to play, and game players can win cash and sponsored product prizes by topping regularly updated leaderboards.

In early 2023, QYOU Media India acquired a controlling stake in Maxamtech Digital Ventures to enable a direct-to-consumer capability for casual mobile gaming for the QYOU business in India.

As per a press release from QYOU Media, the overarching business strategy is to capitalize on the immediate reach of Q-branded content offerings across broadcast TV, connected (smart) TVs, and app-based platforms, which now reach approximately 125 million Indians each week.

Initially, the gaming app will be promoted to this audience through a variety of marketing initiatives across Q-branded channels and content offerings.

Furthermore, the company expects to launch new ad sales programs on the app to attract its vast universe of brand partnerships, which now number over 100 advertisers across its various India business units.

With over 450 million casual mobile gamers today, India’s mobile gaming industry is experiencing massive growth. Analysts predict that number will rise to 650 million by 2025, the media statement claimed.

Curt Marvis, CEO and Co-Founder of QYOU Media Inc., commented, “We are thrilled that our first gaming product is hitting the market only three months after we closed our acquisition of Maxamtech. We remain confident that fans of Q-branded content offerings across India are perfectly suited to become customers of our gaming products. 

“In addition, with recently developed data mining capabilities taking shape we look to truly begin to leverage our audience data and influencer marketing capabilities to maximize stickiness and overall revenue generation. We view today as the kick-off of an entirely new revenue vertical for our business in India.”

Xerxes Mullan, Founder of Maxamtech Digital Ventures, added, “This is exactly why we were so excited about joining the QYOU Media family. It provides a unique opportunity to get products to market quickly and with the ability to reach the right audience and build momentum. We have many more exciting plans going forward to grow the gaming business across a variety of user segments and business models. Q GamesMela is only the beginning.”