Shemaroo Entertainment has strengthened its senior management team with the appointment of Anuja Trivedi as Chief Marketing Officer (CMO).

Anuja will be in charge of the company’s overall marketing strategy, driving business growth, leading strategic initiatives, and strengthening consumer engagement.

Anuja will be an important and key addition to the Shemaroo senior leadership team due to her extensive experience in strategic development, pricing and revenue, and content strategy.

Anuja will be a member of the executive committee and will report to Arghya Chakravarty.

As per a press release, Anuja has over 15 years of experience in strategy, media, and entertainment, and has held senior leadership positions in reputable organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley, and PwC.

She led the content studio strategy across TV and digital at Disney Star India, maximizing subscriber growth on Disney+Hotstar and Star’s network market share on TV.

Hiren Gada, CEO – Shemaroo, said, “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”

Arghya Chakravarty, COO – Shemaroo, added, “Anuja’s impressive track record, diverse experience, and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

With the addition of Anuja Trivedi’s to its leadership team, Shemaroo is well-positioned to capitalize on the fast-evolving media landscape and continue to deliver high-quality and engaging content experiences to its consumers.