Zee Biskope, Zee Entertainment Enterprises’ Bhojpuri movie channel, has announced the launch of Zee Biskope Originals (ZBO).

Zee Biskope launched the Bhojpuri category’s first curated move channel.

However, the channel has gone a step further by producing its movies, giving it complete control over content creation.

Zee Biskope Originals will feature films tailored specifically for Bhojpuri audiences, based on stories inspired by the region’s culture, beliefs, and daily lives.

Zee Biskope will produce these films, which will be of cinematic quality. ZBO will feature prominent filmmakers from the region as well as the Hindi film community.

‘Preet Ka Saaya’, the first film to air on Zee Biskope Originals, will be released on May 14, 2023.

This social drama with a supernatural backdrop revolves around the region’s core belief that no human being’s journey is complete until their unfulfilled wishes from any life are fulfilled. It is a socio-supernatural-dramedy, which is unusual in this genre.

“The core premise of Zee Biskope is to establish, celebrate, and elevate consumer truth in its most engaging form. Since the beginning, the brand has been a shining example of living this philosophy and transforming the category dynamics. It not only changed viewers’ expectations but also elevated Bhojpuri to a reputable level in respected national and global professional forums.

We are excited to offer our viewers a new range of movies with Zee Biskope Originals. These films are unique and relatable, and showcase the best of Bhojpuri culture. We are confident that our viewers will enjoy these movies and appreciate the effort we are putting in to provide them with fresh and high-quality content,” said Samrat Ghosh, Chief Cluster Officer – East, Zeel.

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, added, “We are thrilled to launch Zee Biskope Originals, a new wave of Bhojpuri movies. With this initiative, we aim to provide our viewers with fresh, engaging, and high-quality content that they can enjoy with their families. As a curated movie channel in the Bhojpuri category, Zee Biskope provides unique opportunities for advertisers/brands to explore in-movie integrations, brand placements, and brand presence. This enables them to find a deeper and more meaningful connection with our audience of movie lovers. The team’s dedication to bringing the Bhojpuriya soul to screen has not only been appreciated by our ardent viewers but has also been recognized.”