All India Digital Cable Federation (AIDCF), the apex body of digital cable television players, has announced the appointment of Peeush Mahajan, CEO, of Fastway Transmission Private Limited, as the new President of the Federation.

The change is due to Anirudhsinh Jadeja’s (MD– GTPL Hathway Limited) tenure as President-AIDCF ended on 31st March 2023.

Jadeja welcomed Mahajan as the next AIDCF president and said, “The Cable Industry has been witnessing cataclysmic changes in the last two years, including severe unfair competition from OTT, Free Dish, and changes in the regulatory landscape. However, with immense support from the customers and industry members, the cable industry has managed to sail through. We know that the coming years will be crucial for the industry’s survival. However, members of AIDCF are determined to keep the Cable TV Industry alive and prepared to grow with a variety of services in the next phase. I welcome Peeush Mahajan and wish him all the best in this role.”

Commenting on his appointment as the new AIDCF President, Mahajan said, “I thank Anirudhsinh Jadeja, for his exceptional tenure, wherein he led the industry as a cohesive body, in the most challenging times. I also thank all the AIDCF members for supporting my appointment. I will target to take forward all the good initiatives initiated in the past, identify new challenges, and work towards the growth of the industry.”

AIDCF Secretary General, Manoj Prakash Chhangani said, “The coming two years will be crucial as the industry is facing bigger challenges; however, we are positive and hopeful, that government will bring some reforms, to navigate the industry out of these challenges. We are also certain, that under Mahajan’s leadership, the industry will continue to work cohesively and will chalk out a robust path to return to the growth phase and provide advanced services to the end consumers.”

Peeush Mahajan joined Fastway in 2010 and has over 20 years of experience in the Media Industry.

He has worked in all verticals of the media industry. He has experience of working in Channel distribution, providing Internet services, and running MSO business.

Mahajan has earlier worked with Star India Pvt limited, Hathway Cable and Datacom limited.