NBCUniversal (NBCU) and Viacom18’s streaming service, JioCinema, have announced a multi-year partnership that will bring thousands of hours of NBCU films and TV series to India.

This collaboration significantly expands JioCinema’s programme offering and ensures that their viewers can enjoy titles from NBCU’s world-renowned content portfolio.

Comcast NBCUniversal’s powerhouse production entities and brands, including Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and others, fuel that portfolio.

NBCU’s programming will live in a Peacock branded hub starting next month on JioCinema’s newly announced “JioCinema Premium” SVOD tier. Here, viewers will have access to first-run series like Young Rock, a heartfelt comedy starring global superstar Dwayne Johnson that tells the story of his life and the people he’s met along the way; riveting action thriller The Lazarus Project; and The Lovers, a darkly romantic comedic drama. Indian audiences can also enjoy Peacock Originals including Bel-Air, a dramatic reimagining of the ‘90s comedy series that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series starring Adam Devine who reprises his character from the hit film; and The Calling, an investigative drama series from Emmy winner David E. Kelley, directed and executive produced by Oscar® winner Barry Levinson, and co-composed by Oscar winner Hans Zimmer and Steve Mazzaro. Critically acclaimed and fan favorite dramas and comedies from NBCU’s vast library, including Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of this deal.

Reality TV fans will be able to enjoy all of the drama, laughter, and emotional highs and lows found in NBCU’s unscripted series. The deal includes shows such as the hugely popular The Real Housewives of Beverly Hills and Vanderpump Rules, as well as Family Karma, which follows seven Indian-American friends as they navigate life, love, careers, and the expectations of their traditional families; and The Gentle Art of Swedish Death Cleaning, a transformational show narrated by Amy Poehler in which three Swedes (an organiser, a designer, and a psychologist), known as the ‘Death Cleaners,’ come together

The streaming premieres of films from the iconic Hollywood studio, which has already amassed more than $2 billion in global box office so far in 2023, will add to JioCinema’s impressive SVOD lineup at launch. This includes the Oscar-nominated Puss in Boots: The Last Wish from DreamWorks Animation and the sci-fi horror film M3GAN from James Wan (producer of The Conjuring, Annabelle) and Blumhouse. Along with these recent hits, films from the Jurassic, Bourne, Shrek, The Mummy, and Pitch Perfect franchises will be released.

Movies from the smash-hit Despicable Me/Minions and Fast franchises, including the recently released Fast X, as well as The Super Mario Bros. Movie and Christopher Nolan’s highly anticipated IMAX-shot epic thriller Oppenheimer, will be available on the service in the future.

This collaboration will use JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio, while JioCinema’s position as the largest OTT service in the market will be strengthened by an unprecedented volume of best-in-class films and series from NBCU.