Experts pan Twitter limits; say will impact advertiser trust, revenue
SUBSCRIBE
JOBS
Custom Image
Go Back
1 year ago 06:00:53am Television

Experts pan Twitter limits; say will impact advertiser trust, revenue

New Delhi, July 04-2023, By IBW Team

Twitter

Elon Musk‘s decision to impose Twitter rate limits has raised concerns among advertising experts, potentially undermining the efforts of Twitter’s new CEO, Linda Yaccarino, to attract advertisers.

Musk’s move aims to combat data scraping and manipulation, but users and advertisers have faced obstacles as they are unable to view tweets, including those from corporate advertisers, Reuters reported.

This poses a significant challenge for Yaccarino, who has been working to repair relationships with advertisers since Musk acquired Twitter last year.

Experts believe that this action further deepens the advertiser trust deficit and hampers Yaccarino’s ability to generate ad revenue and improve the company’s value.

The rate limits could have a catastrophic impact on Twitter’s ad business, making it even more difficult to convince advertisers to return.

While the limits seem effective in blocking data scraping, they present a hurdle for Twitter’s advertising strategy.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    BCS
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos