AajTak, India’s most trusted Hindi news channel, is celebrating the first anniversary of its groundbreaking show, ‘Black & White’.
The show has been a tremendous success, captivating audiences with its compelling coverage of crucial incidents and pressing social issues, establishing itself as the go-to destination for impactful journalism.
Hosted by Sudhir Chaudhary, ‘Black & White’ has disrupted the prime time slot, becoming the preferred choice for viewers at 9 p.m.
Sudhir Chaudhary’s exemplary journalism skills have further solidified his position as a leading journalist.
The show’s success is evident through its impressive viewership numbers on both television and YouTube Live.
According to the latest data from BARC, ‘Black & White’ consistently dominated the Hindi-speaking audience with a commendable 90.2 million gross AMA (Average Minute Audience), surpassing competitors like News 18 India, Republic Bharat, and India TV.
Additionally, it emerged as the No. 1 show in YouTube Live viewership during its time band, with an average of 77K concurrent users.
Beyond ratings and viewership, ‘Black & White’ has made significant contributions through its societal campaign, ‘MeraSwabhiman,’ shedding light on pressing social issues. This corporate social responsibility initiative has garnered immense support and raised awareness on important matters.
The show’s success can be attributed to its unique concept and the strong connection viewers have with the distinct ‘Black and White’ theme introduced during its launch.
Featuring a black and white piano, zebra crossings, and a chessboard, this theme resonated with the audience.
Over the last year, ‘Black & White’ has covered notable highlights and special features, such as analyzing the declining state of Nainital, leading to the government’s establishment of a committee to save the city. It also reported on the risks associated with nonstick and Teflon-coated utensils, prompting consumers to remove cracked utensils from their kitchens. Moreover, the revelation of Shahid Afridi’s insult toward a senior Indian minister sparked significant discussions in both India and Pakistan.
The show’s special series covered topics like Joshimath, the ban on mobile phones in Kedarnath Dham, and how the Mazar Jihad in Uttarakhand resulted in positive changes. It exposed a sinister plan to use online gaming for religious conversion and shed light on the life of independence warrior Batukeshwar Dutt, along with featuring an exclusive interview with Shraddha’s father in the Delhi Shraddha murder case.
As ‘Black & White completes its successful first year, AajTak, as part of the India Today Group, reaffirms its commitment to delivering comprehensive news coverage across various domains. With a team of seasoned journalists and state-of-the-art news-gathering infrastructure, AajTak continues to earn the trust of millions of viewers as a reliable source of news.