Astus Group, a global media trading company, has officially launched its independent office in India. Leading the operations as India Head is Sparsh Ganguli, who brings more than 25 years of experience from agencies and media houses, including Star, Sony, and BAG Films. Sparsh’s expertise in the Indian advertising ecosystem and launching media trading companies in the country will be instrumental in creating value for clients and media owners.

Originally established in London in 2003, Astus Group now operates in 20 countries, serving over 300 clients and conducting annual trades of over US$400 million. The company collaborates closely with advertisers across various sectors such as FMCG, Airlines, Automotive, Telecoms, Tourism, Food & Beverage, Hotels, Events/Hospitality, Electronic Goods, Entertainment, Education, and Charities. Working hand in hand with clients’ agencies, Astus ensures that their media requirements align with their communication strategies to deliver enhanced overall value against the brief.

Throughout the media planning and buying process, the Media Agency maintains control, ensuring uncompromised quality.

According to a press release, Astus also engages with numerous Media Owners across various channels, assisting them in offsetting hard cash costs and attracting new business by trading their soft currency or media space for goods and services they need.

This approach enables Astus to generate media with added value, which is then passed on to clients in the form of incremental product sales.

The company believes that by following this process, it not only brings more value and transparency to its clients but also benefits media owners and all other stakeholders involved. Astus is fully committed to the Indian market, aiming to deliver incremental value to advertisers, agencies, and media owners alike.

The company looks forward to strengthening existing relationships and fostering new ones in the years to come.

Sparsh Ganguli assumes his role as India Head with immediate effect, reporting directly to the founding members.

He will be based in Mumbai and believes that Astus’ business model can create synergies to enhance the efficiency of each media plan and add value to both clients and media houses in India.