Television continues to captivate global audiences, maintaining its status as a primary entertainment source. In a momentous move, Chrome Data Analytics & Media (Chrome DM) has introduced the highly anticipated genre wise landing page report, a Week 31 analysis masterpiece.
Through meticulous data collection and cutting-edge analytics, this pioneering report delves into the landing pages of TV channels spanning diverse genres.
An indispensable asset for industry stakeholders, it empowers decision-making in the dynamic media landscape, the company said in a press release.
Encompassing an extensive range of genres—from Hindi news and general entertainment to regional news and teleshopping—the report is a definitive resource.
A bespoke tracking mechanism monitors default and landing channels across 3000+ head ends, equipping TV channels with pivotal insights to drive content strategies.
The genre wise landing page report paints a holistic picture of viewer behavior and genre preferences, emerging as a beacon for broadcasters and advertisers alike.
Graph data underscores the dominance of Hindi general entertainment (GEC) and Hindi news genres, followed closely by English News and Marathi GEC.
An intriguing revelation: the news genre commands a substantial 1350 presence, overshadowing other genres combined.
Chrome DM, recognized for its unwavering commitment to data analytics and media consultation, solidifies its position with this report. The Genre Wise Landing Page Report embodies the company’s dedication to deciphering viewer inclinations across television channels.