JioCinema‘s digital entertainment extravaganza, Bigg Boss OTT, has risen as the largest digital entertainment property in India.

With a pulse-pounding season hosted by the charismatic Salman Khan, the show garnered an astonishing viewership of over 10 crore unique viewers and an impressive watch time of nearly 3000 crore minutes.

These unprecedented figures positioned the show as the second most-streamed entertainment entity after the Indian Premier League (IPL), firmly solidifying its status as a digital phenomenon.

The crowning glory of the season was its grand finale on August 14, which etched a new benchmark for live entertainment streaming in India. Boasting a colossal 2.3 crore viewers and a peak concurrency of 72 lakh, the event vaulted into the top 5 globally for most streamed live entertainment events, the platform said in statement.

This season of Bigg Boss OTT was characterized by numerous ‘firsts’, including the victory of a wild card entrant. The show pushed the boundaries of viewership, engagement, and popularity, further establishing its dominion over the digital entertainment landscape.

The numbers speak for themselves, with a staggering 540 crore votes and 245 crore video views spanning the 8-week season. These figures underscored Bigg Boss OTT’s resounding triumph on JioCinema, underscoring the season’s promise to empower viewers as the ‘Asli Boss’.

The show’s innovative approach, including 24-hour live streaming and revolutionary interactive features like multi-camera feeds, audience takeovers, meme creation, live chats, and more, redefined digital engagement on the OTT platform. The embrace of these features by over 5.5 crore users reaffirmed the show’s status as a trendsetter.

A formidable line-up of sponsors from various sectors such as Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin, and Lenskart played an integral role in the season’s success. Advertisers hailing from FMCG, technology, lifestyle, and other domains seized the opportunity to leverage JioCinema’s ad-tech suite, significantly expanding their reach and capturing the immense viewer base.

Representatives from sponsoring brands spoke highly of their partnership with Bigg Boss OTT. Vimal Elaichi’s spokesperson underscored the show’s ability to unify the nation and its collaboration with the brand’s message of “apnapan”. Similarly, Too Yumm’s Vice President of Marketing highlighted the show’s enthralling nature and its resonance with the brand’s spirited offerings.

The show’s universal allure was evident through its popularity across various states including Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh, contributing significantly to the overall viewership.

JioCinema’s ‘Dekhta Ja India’ campaign has undeniably set new benchmarks in India’s entertainment realm, ushering in a new era of streaming. As the digital entertainment landscape continues to evolve, Bigg Boss OTT stands as a testament to the power of engaging content and innovative streaming experiences.

Commenting on the association Yogesh Tewari, vice president of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”