Marico Limited’s Saffola Soya Chunks has teamed up with Zee Bangla to present an exciting opportunity for cooking enthusiasts with the “Saffola Soya Shera Home Chef Contest”.

This unique partnership invites passionate home cooks and culinary aficionados to participate in the contest and potentially become a part of the esteemed TV reality show, ‘Ghore Ghore Zee Bangla’.

Known for its blend of family entertainment and culinary adventures, the show is hosted by acclaimed Bengali actress Aparajita Adhya.

Celebrating the essence of India’s softest and tastiest soya chunks, the contest provides a platform for participants to showcase their culinary prowess and kitchen creativity.

To enter, individuals can share their Saffola Soya recipe via WhatsApp (9147052271).

As per a press release, the top 4 finalists will have their homes visited by the Ghore Ghore Zee Bangla team, with episodes filmed on location. The ultimate winner will have the chance to claim an impressive prize of Rs. 1.5 Lakhs and exclusive gift hampers from Saffola and Zee Bangla.

To raise awareness, Saffola has launched a comprehensive 360-degree campaign encompassing television, digital platforms, and on-ground activations in Kolkata and across West Bengal.

The campaign aims to communicate the unique benefits of Saffola Soya Chunks’ softness and deliciousness by engaging consumers through TV sponsorships, FCT (fixed commercial time), astons, and in-show integration.

Sanjay Mishra, COO- India & CEO – New Business at Marico Ltd, expressed excitement about the partnership and the opportunity to celebrate consumers’ passion and creativity in the kitchen. He highlighted the collaboration’s alignment with both brands’ commitment to enhancing consumer experiences and providing a platform for talent display.

Ashish Sehgal, Chief Growth Officer at Zee Entertainment Enterprises Ltd, emphasized Zee’s enthusiasm for the partnership, reflecting their continuous effort to develop innovative advertising solutions. Sehgal anticipated that the campaign would resonate deeply with West Bengal’s audience and generate significant value for Saffola Soya Chunks.

Jolene Fernandes Solanki, COO – Madison Media Ultra, underlined the integration’s relevance and the positive impact it is expected to have on the brand season, considering the consumers and market of West Bengal.

The contest welcomes individuals passionate about cooking, encouraging them to experiment with Saffola Soya Chunks to create culinary delights that showcase their skills and creativity. From traditional Bengali recipes to innovative fusion dishes, participants are invited to explore the versatility of protein-rich soya chunks.

Saffola Soya Chunks, known for their softness that enhances flavor absorption, are available on the Saffola Store and major e-commerce platforms.