Indian cricketer Deepak Chahar on Tuesday announced the launch of his homegrown brand DNINE Sports, to cater to the growing sports and fitness goods market in India.

The brand has introduced a range of products designed to meet the unique needs of athletes, including professional cricketers, the company stated in a press release.

The brand’s founder, Chahar, is the first international athlete to develop his cricket shoes, investing over 18 months in research and development to create the perfect cricket shoe. These cricket spikes and rubber studs are set to redefine performance and safety in the sport.

DNINE Sports shoes are not only technically superior but also endorsed by international physiotherapists, coaches, and athletes, ensuring they can help reduce injuries and enhance muscle recovery, it added.

With a vision to become the go-to sports brand for Indians, DNINE Sports is poised to make a significant impact on the Indian sports scene. Their commitment to quality, affordability, and the welfare of athletes sets them apart in a competitive market, the company stated.

Chahar said, “At DNINE Sports, we are committed to enhancing the comfort and performance of cricketers of all ages. Our products are designed to provide a long-term edge, allowing athletes to extend their careers by minimizing the risk of injuries. Each of our products, from the meticulously crafted cricket shoes to our innovative supplements, has undergone rigorous research and development, addressing the dynamic challenges faced on the field.”

“We believe that by offering quality and safety at every step, we empower athletes to play at their best and secure a lasting legacy in the world of sports,” he added.
The brand has already sponsored numerous upcoming cricketers and IPL players in the previous season and plans to expand its support in the upcoming season. The broader aim is to make sports accessible to youngsters in India.

The brand’s distribution channels will be both offline and online, with a strong focus on word-of-mouth marketing.
DNINE Sports plans to create awareness through major online platforms, all while maintaining a strong association with cricketers who resonate with the brand’s mission, the company stated.