NDTV has returned with the 10th season of ‘Banega Swasth India,’ India’s longest-running public health campaign, in partnership with Dettol. This milestone marks a decade of dedication to promoting health, wellness, and unity across India.

In its 10th year, the campaign focuses on “One World Hygiene for Global Health and Well-being” with the power of 10—Dus Ka Dum, highlighting the strengths, learnings, experiences, and achievements of the ‘Banega Swasth India’ campaign. The primary aim of One World Hygiene is to remind people to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also address emerging challenges.

This initiative has attracted powerful and influential voices in support of the cause, including Vice Presidents, Chief Ministers, Oscar winners, Magsaysay awardees, Nobel laureates, and compassionate individuals dedicated to addressing critical health issues in the country.

Ayushmann Khurrana, Campaign Ambassador, stated, “Banega Swasth India has been a journey of hope, awareness, and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfill the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

Sanjay Pugalia, CEO & Editor-in-Chief, AMG Media Network, Director, NDTV Limited, said, “With this triumphant season 10 of Dettol Banega Swasth India, we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

Kris Licht, Chief Executive Officer, Reckitt, said, “We are enormously proud of Banega Swasth India, and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognizing our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.”

Gaurav Jain, Executive Vice President, Reckitt South Asia, added, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future for India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow.”

Ravi Bhatnagar, Director-External Affairs and Partnerships, South Asia, Reckitt, stated, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations.”

Over the years, NDTV-Dettol Banega Swasth India has reached 850,000 schools with hygiene content, introduced a hygiene olympiad, hygiene play parks, a hygiene music album, India’s first climate-resilient schools, folk art, and delivered culturally adaptive hygiene programs. As part of the program, India’s first-ever public health and hygiene-focused podcast, Swasthya Mantra, was launched, along with Hygieia, an online game.

Dettol and NDTV have been working towards a clean and healthy India since 2014, and in its tenth season, ‘Banega Swasth India’ aims to embrace the whole world. The goal of good hygiene and health has become a global goal—One World Hygiene.