SonyLIV, India’s leading premium video-on-demand (VOD) service, is making a significant move by expanding its presence into select countries in Africa and the Caribbean region.
This strategic expansion demonstrates SonyLIV‘s dedication to bringing indigenous entertainment to a global audience and delivering high-quality content to viewers worldwide.
With an extensive library comprising over 40,000 hours of content in multiple languages, the platform aims to cater to the diverse tastes and preferences of users in South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago, Economic Times reported.
Viewers in these regions will gain access to an impressive range of content, including compelling original series like ‘Scam 2003: The Telgi Story’, ‘Rocket Boys’, ‘Maharani’, and ‘Gullak’. Additionally, they can enjoy over 18,000 hours of high-octane TV shows and select sporting events. SonyLIV is also home to acclaimed regional and Hollywood films, further enriching the entertainment options available to users.
To access this content, users can visit sonyliv.com or download the app from platforms like Google Play store, Apple Appstore, or AFS store. The app is compatible with various devices and platforms, such as Android Mobile/Tab, Android TV, iPad, and Apple TV, ensuring that viewers can enjoy their favorite content at their convenience, regardless of location.
This expansion represents a crucial step in SonyLIV’s mission to connect with the global Indian community and reach out to new audiences. It aims to enhance the entertainment experiences of viewers in Africa and the Caribbean while serving as a bridge to the rich cultural and diverse content offerings of India.
Manish Aggarwal, Head – Growth and Monetization, SonyLIV, expressed his enthusiasm for this expansion, highlighting the growing digital adoption among consumers in these markets and the increasing demand for culturally rich digital entertainment. SonyLIV aims to offer an inclusive and seamless viewing experience to users in these regions, further solidifying its position as a premier VOD service.