Indonesian top OTT services also high on quality content

The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them.

IAA celebrates 85 Years of global impact

The International Advertising Association (IAA), the world’s leading network of marketing and communications professionals and the global umbrella organization for the marketing and advertising industry, is celebrating a significant milestone this October – its 85th anniversary.

Disney star unveils sponsorship line-up for ICC World Cup 2023

Disney Star on Wednesday revealed its 26 sponsors, featuring prominent brands including, PhonePe, Mahindra and Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells.

AT&T explores DirecTV options amidst ongoing Pay-TV subscription decline

AT&T has begun to explore options for its 70 percent stake in DirecTV as it approaches the end of an agreement under which it can legally sell its interest in America’s third-largest pay-TV provider.

Meta, ICC launches creator campaign

Meta, in a groundbreaking partnership with the International Cricket Council (ICC), has launched an ambitious creator campaign for the upcoming ICC Men’s Cricket World Cup 2023.

Sony LIV to adapt crime drama ‘Magpie’ as ‘Kan Khajura’

Sony LIV has announced plans to adapt the popular crime drama series ‘Magpie,’ originally produced by yes TV and Donna & Shula Productions (Tehran), into an Indian version titled ‘Kan Khajura.’

Meta expands generative AI tools to boost the effectiveness of ads

Meta Platforms is rolling out new generative AI tools for all advertisers, expanding on an earlier test of the features that let marketers create images and text more quickly.

MTV launches new campaign

MTV, India’s leading youth entertainment brand, in partnership with Viacom18, one of the country’s largest media conglomerates, has unveiled a groundbreaking youth campaign titled ‘MTV Question Marks.

ZEE5 to premiere ‘Gadar 2’ on Oct 06

Sunny Deol-starrer ‘Gadar 2’ will start streaming on ZEE5 from October 6, the platform announced on Wednesday.

Karan Johar announces ‘Koffee With Karan’ S8

Karan Johar is back with an all-new season of ‘Koffee with Karan’ Season 8 on Disney+ Hotstar.