Hershey India, a part of The Hershey Company, has unveiled its new television commercial directed by leading Indian film director, Vishal Bhardwaj for its iconic Kisses brand, featuring brand ambassador Shraddha Kapoor. 

 

The film marks the long-awaited reunion of Bollywood actor Kapoor with creative visionary Bhardwaj after a decade since‘Haider’. Embracing its commitment to fostering deeper bonds within relationships, the latest TVC from the Kisses brand captures a heartfelt narrative centered around the relationship dynamics of a young couple, the company said in a press release.

The film opens within the confines of a car, where emotions are running high as a young man takes the wheel, steering the car towards the airport to drop his lady love. Beside him sits the lady, played by Shraddha, as they grapple with an unspoken desire of not wanting to part ways. The car steers to a halt as they reach the airport, and Shraddha prepares to leave to catch her flight.

As she enters the airport, she pauses, glancing back to see him approaching her. He extends his hand, which nestles Hershey’s Kisses product in his palm and Shraddha reciprocates with her own Kissesproduct, indicative of their ritual of expressing love and affection. She decides to stay back, and they share a sweet moment in their parked car.

Through this new film, the brand elegantly underscores how chocolates can foster cherished moments within relationships, evoking love and affection through simple, heartfelt gestures, the company claimed.

Sharing his view on the latest TVC, Ankit Desai, Marketing Director, Hershey India said, “Hershey’s Kisses brand embodies the space of the unspoken language of love and affection, through its proposition of ‘Say it with a Kiss’. The melt-in-mouth chocolate, with each piece uniquely wrapped, enables special moments with loved ones. The heart-tugging, endearing creative is an addition to our on-going campaign, showcasing our brand ambassador Shraddha Kapoor in yet another slice-of-life story.”

Speaking about the film, Shraddha said, “Working with Vishal sir has always been a creative revelation, and our reunion with the Hershey’s Kisses brand has been an unparalleled experience, much like the chocolates we’re celebrating. I am excited about the latest television commercial.

Sharing his views on the collaboration, Bhardwaj stated, “The craft of telling stories through films has always been close to my heart. Directing a TVC for Hershey’s  has been a refreshing experience. It allowed me to explore a sweeter side of storytelling, weaving the magic of Kisses brand into a delightful narrative.”