QYOU Media India, the youngest and multi-platform entertainment network in India, has inked a groundbreaking global distribution partnership with Coolita, a leading global smart TV+OS brand, aimed at delivering free streaming of Q Play+ FAST channels to Coolita-powered TV sets across India and the world.

This strategic alliance represents a significant milestone for both QYOU Media India and Coolita, as it brings together curated content with cutting-edge technology to create a seamless and immersive entertainment experience for viewers.

As part of this partnership, users of Coolita-powered TV sets, including popular brands like Thomson, Croma, and Panasonic, in India and around the globe, will have the exclusive privilege of accessing QYOU Media India’s five FAST channels for free. These channels include The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live, offering a diverse range of content that caters to a wide audience, the company said in a statement.

Krishna Menon, Chief Operating Officer of QYOU Media India, expressed his enthusiasm for the collaboration, stating, “Our partnership with Coolita is a significant milestone in our mission to provide top-notch entertainment to viewers in India and worldwide. This collaboration allows us to strengthen our digital presence on connected TVs and offer our curated content to a global audience. We are excited to enhance the viewing experience and take a step closer to our audience with this exciting collaboration.”

Samuel Lin, Head of Partnerships at Coolita, added, “In an exciting development, Coolita has partnered with QYOU Media’s Q Play+ to enhance access for Indian viewers. This collaboration grants Indian audiences free access to curated Indian programs, enhancing their viewing experience with a localized touch. Users of TV brands supported by Coolita, such as Panasonic, Croma, and Thomson, can now enjoy Q Play’s five 24-hour channels at no cost. This strategic alliance significantly amplifies the local coverage and accessibility of Q Play’s offerings.”

Coolita, renowned for its cutting-edge Coolita OS, is a trailblazer in the global smart TV industry, delivering high-quality audio-visual content and exceptional service experiences to users worldwide. With a presence in over 80 countries across Asia, the Middle East, Africa, Europe, America, and beyond, Coolita has shipped over 2 million large-screen devices running the Coolita system in India, solidifying its reputation as a household name in the region.

This collaboration marks an exciting evolution in home entertainment, expanding QYOU Media India’s global reach and sharing its unique content offerings with Coolita’s rapidly growing user base of smart TV viewers. As technology and entertainment continue to converge, this partnership promises a new dimension to television viewing for audiences in India and around the world.