TV9 Network, India’s largest television network, has unveiled a groundbreaking initiative in the spirit of celebration and unity, known as the ‘WOW’ (We Onboard Women) policy.

Launched during a season that pays homage to the divine feminine, the ‘WOW’ policy signifies TV9 Network’s commitment to recognizing the exceptional contributions of women and is a significant move in their broader diversity agenda, aiming to foster an inclusive workplace where everyone, regardless of gender, feels valued and empowered.

This visionary policy is designed to honor the remarkable strength and potential that women bring to TV9 Network and the world at large. It acknowledges the profound impact of women in society, from iconic figures like Mother Teresa and Khadija to the embodiment of courage in Maa Durga. Women have consistently illuminated the path to greatness, serving as enduring inspiration, the Network said in a press release.

Barun Das, MD, and CEO of TV9 Network, emphasized the importance of harnessing the potential of the female workforce, constituting 50 percent of the nation’s labor force. The ‘WOW – We Onboard Women’ initiative is the network’s first step towards a necessary journey of greater female participation within the organization.

TV9 Network recognizes that diversity is not merely a trendy buzzword but an essential element of a dynamic and innovative workplace. Their goal is to establish an environment where every member, regardless of their gender, is cherished, respected, and empowered.

While the initial focus is on gender diversity, ‘WOW’ represents just the beginning of broader diversity goals.

Devleena S Majumdar, President and head of Human Resources at TV9 Network, explained that the ‘WOW’ policy is the inaugural step towards comprehensive diversity, encompassing factors such as age, race, culture, abilities, and experiences. By embracing diverse perspectives, TV9 Network aims to unlock the full potential of the organization.

The ‘WOW’ policy is underpinned by a comprehensive framework that includes a range of measures designed to create a more inclusive workplace.

TV9 Network’s initiative sets a new standard for workplace inclusivity and diversity, marking a significant milestone in its commitment to cultivating a vibrant and equitable environment.