Amazon Prime Video, India’s beloved entertainment destination, has launched a new marketing campaign aimed at solidifying its position as the go-to platform for the most popular and talked-about shows in the country.

In a tongue-in-cheek film featuring renowned actor Manoj Bajpayee, the campaign humorously emphasizes the incredible fandom surrounding Prime Video’s shows and movies among Indian consumers.

Covering a wide range of genres, including romance, crime, suspense, comedy, horror, and more, the film’s central idea is clear: all the shows and movies that are the talk of the town can be exclusively enjoyed on Prime Video.

The advertisement begins with Manoj Bajpayee, famously known as Srikant Tiwari from ‘The Family Man,’ seeking suggestions on what to watch. He soon finds himself inundated with recommendations from various quarters.

His makeup artist endorses ‘Dahaad’ for its spine-tingling suspense, while his gym trainer advocates for ‘Made in Heaven.’

Even strangers recommend popular Amazon Originals like ‘The Boys,’ ‘Farzi,’ and more.

Manoj experiences an ‘aha’ moment as he realizes that Prime Video is the ultimate destination for content that everyone is watching and discussing.

Sushant Sreeram, the country director of Prime Video, India, stated, “In our close to seven-year journey in India so far, we have had the amazing opportunity to spearhead a storytelling renaissance, offering captivating stories in multiple languages that resonate with people across the nation. We have been able to not only build a compelling slate of entertainment for our delightfully diverse customers but have also brought cult shows like ‘Mirzapur,’ ‘The Family Man,’ ‘Panchayat,’ and many more to life.”

He further emphasized the significance of these shows in solidifying Prime Video’s position as the preferred entertainment service in India.

Manoj Bajpayee, who plays himself in the ad campaign, remarked on the integral role that streaming plays in today’s cultural conversations and daily life. He expressed his appreciation for the passion and enthusiasm that fans have for shows and movies on Prime Video.

The campaign, conceptualized by the creative agency MANJA in collaboration with the Prime Video team, will be supported by a comprehensive 360-degree marketing strategy encompassing TV, digital, social media, and outdoor advertising, along with social innovations to bring the campaign’s premise to life. The films were scripted and produced by Breathless Films, with director Vinil Mathew leading the way.

The campaign aims to highlight the power of recommendations and the influence of popular shows and movies in today’s culture, with Prime Video proudly offering a collection of some of the year’s most discussed titles. It features Manoj Bajpayee, the actor who has become an iconic figure in the streaming world with his portrayal of Srikant Tiwari in ‘The Family Man,’ a character celebrated and recognized across the globe.

Amazon Prime Video continues to be at the forefront of India’s streaming landscape, offering a wide array of content that resonates with a diverse audience and sparks conversations that extend beyond the screen.