CNN-News18 has reaffirmed its commanding presence in the English News segment, securing an impressive 30.6 percent market share on the Counting Day of assembly elections across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on December 3, 2023, according to the Broadcast Audience Research Council (BARC).
Positioning itself as the viewers’ top choice for comprehensive Counting Day coverage, CNN-News18 outshone its rivals in the genre. Republic TV secured the second spot with a 25.4 percent market share, closely followed by Times Now at 23.6 percent, while India Today TV claimed the fourth position with a 12.9 percent market share. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3rd December (24 hrs) | Market: India), according to a channel statement.
The resounding triumph of CNN-News18 can be attributed to its tailored election programming, delivering swift and accurate results, bolstered by eminent anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar.
The channel’s extensive reporter network across the four states ensured the fastest and most precise coverage. CNN-News18’s presentation, featuring engaging graphics and insightful explainers, simplified intricate data and trends, ensuring audience comprehension.
CNN-News18 aims to fortify its position as the unequivocal leader in viewership and exhaustive coverage. With a formidable lineup of Prime Time shows and distinguished anchors, the News18 Network offers programs presenting unique perspectives supported by authentic news.
The network’s expansive regional portfolio stands as the nation’s largest, commanding dominance across diverse Indian regions.
The resounding success of Counting Day reaffirms CNN-News18’s commitment to delivering unparalleled news coverage, positioning itself as the go-to destination for informed and insightful reporting across India’s political landscape.