ZEE5 Global introduces 'Buhe Bariyan' to US market
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1 year ago 03:06:09pm Television

ZEE5 Global introduces ‘Buhe Bariyan’ to US market

New Delhi, 16-December-2023, By IBW Team

ZEE5 Global

ZEE5 Global, a prominent streaming platform, has unveiled ‘Buhe Bariyan’ in the US market, further enriching its Add-ons content library.

This latest addition aligns with the platform’s endeavor to offer a diverse range of South Asian content, including Punjabi, Bhojpuri, and Haryanvi, through its newly released Add-on Chaupal.

‘Buhe Bariyan’ isn’t merely a cinematic treat; it’s an inspiring portrayal resonating with women seeking strength in their lives.

The film delves into the lives of women, portrayed by esteemed artists like Rubina Bajwa, Gurpreet Bhangu, Nirmal Rishi, Seema Kaushal, and others, who have encountered abuse either from partners or society, unraveling poignant narratives.

At the heart of the film is Neeru Bajwa’s character, Prem Kaur, an upright police officer entangled in these women’s lives, propelling the story forward.

The movie confronts prevalent societal issues, shedding light on the mistreatment and societal neglect faced by women. It echoes themes akin to ‘Kali Jotta,’ another Neeru Bajwa starrer, which highlighted the plight of women silenced by domestic abuse, now available on the Chaupal OTT platform.

Archana Anand, Chief Business Officer at ZEE5 Global, emphasized the robust performance of Punjabi movies in the US, expressing confidence in ‘Buhe Bariyan’ delighting audiences with its compelling narrative. She underscored Chaupal’s role in widening content options for US viewers.

Nitin Gupta, Chief Content Officer at Chaupal, echoed the festive spirit, presenting ‘Buhe Bariyan’ as a cherished offering, inviting audiences to indulge in its timeless charm. He extended a festive lineup for audiences in Punjab and beyond, highlighting the film’s societal relevance and classic cinematic appeal.

With ‘Buhe Bariyan’ as its latest jewel, ZEE5 Global’s commitment to diversifying content and addressing societal issues through compelling narratives remains steadfast, offering audiences both entertainment and thought-provoking stories.


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