SPN launches bilingual coverage of Australian Open with #SlamOfTheGreats campaign
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10 months ago 01:55:17pm Television

SPN launches bilingual coverage of Australian Open with #SlamOfTheGreats campaign

New Delhi, 15-January-2024, By IBW Team

Australian Open

Sony Sports Network announced its continued association with the prestigious Australian Open, bringing the electrifying LIVE telecast of the 2024 edition to tennis enthusiasts across India.

The tournament, scheduled from Sunday, 14 January 2024, to Sunday, 28 January 2024, will captivate fans as Melbourne Park hosts the world’s tennis elite in a battle for the coveted first grand slam title of the year.

Sony Sports Network will bring all the LIVE action from the tournament in English and Hindi, while Tamil and Telugu language feeds will be added from the Quarterfinals stage onwards.

Leading up to the tournament, Sony Sports Network launched it’s ‘#SlamOfTheGreats’ campaign, masterfully capturing all the thrills, competitive spirit, and excitement that the Australian Open has always offered.

The campaign pays tribute to some of the greatest tennis moments in the history of the game, and also feature’s India’s own Tennis great Sania Mirza announcing her arrival to world tennis with her first Grand Slam win in 2009.

In a historic first, the Australian Open will begin on a Sunday, giving tennis fans an extra day of play. This change aims to reduce the pressure on late-night finishes for both the players and the fans, while also bringing one extra day of live tennis action.

As temperatures soar in Melbourne, the anticipation for the first tennis Grand Slam of the year is heating up, with Novak Djokovic aiming to surpass Margaret Court’s record of 24 Grand Slam victories.

Djokovic faces mighty competition from the likes of Carlos Alcaraz, Daniil Medvedev, and Jannik Sinner, all vying to etch their name in the history books. Fans of Women’s Tennis are in for a treat too with Aryna Sabalenka aiming to defend her title and ward off any challenges from current world number one Iga Świątek.


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