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CricViz, a leading global cricket data and analytics provider will support Betway SA20 to power the tournament’s digital channels in an agreement until 2026.
The SA20 is South Africa’s premier T20 cricket league, which started earlier this month. The league was founded in 2022. Cricket South Africa and SuperSport are the majority shareholders of the tournament.
CricViz’s unrivalled data and analytics services, according to a post on the data company’s website, will be used across SA20’s digital platforms, bringing new levels of insight to the tournament’s global audience.
This new partnership will see fans benefit from CricViz data services, including its suite of fan engagement products, widgets and data feeds that will power the new Betway SA20 match centre with match, team and player stats.
Betway SA20 will have access to CricViz’s data science products, including WinViz and Most Valuable Player (MVP). The first-of-its-kind ‘Enhanced Commentary’ service, powered by natural language generation AI will also be used alongside CricViz’s Wagon Wheel, Beehive, Pitchmap and Manhattan data visualisations to engage fans at every level.
This agreement with Betway SA20 extends CricViz’s involvement with the biggest cricket competitions, having provided broadcast and media, performance analysis and data collection services to the biggest teams and leagues in the world.
Michael Kivido, Managing Director of CricViz, said, “We are delighted to announce this partnership with Betway SA20. Utilising the world’s largest cricket database, our insights, analytics and data science models will bring new levels of engagement to the competition’s growing and diverse fan base. We look forward to deepening our relationship with Betway SA20 over the coming years.”
Graeme Smith, League Commissioner of Betway SA20, added, “Alongside delivering a world-class cricket competition, fan engagement is an integral part of what we want to achieve. CricViz’s leading data and analytics tools will enable us to educate and inspire new fans while adding deeper insight for our existing audience.”
CricViz, part of Ellipse, was founded in 2015 to harness the power of data and analytics to make cricket better for everyone. CricViz combines the world’s most extensive cricket database with unique predictive models and the deep expertise of our team of data scientists, programmers and analysts.
