In a significant stride towards amplifying women’s voices and achievements, Zee News proudly announced the premiere of its latest prime-time show, ‘Madam Sir,’ which went on air from March 8, 2024, at 7 PM.

This pioneering show is set to make a remarkable impact on empowering women and advancing gender equality in media representation.

By dedicating prime time to ‘Madam Sir,’ a meticulously crafted program designed to spotlight women’s voices and triumphs, Zee News is bridging a critical gap in media representation.

The show not only celebrates women’s successes but also challenges stereotypes and biases, presenting a more inclusive portrayal of their contributions.

‘Madam Sir’ goes beyond confining women to conventional roles, celebrating their resilience and diversity by showcasing talents and achievements from various backgrounds. This concerted effort aims to offer an authentic and empowering depiction of women in society.

Zee News’ strategic move to prioritize ‘appointment viewership’ underscores its commitment to reaching a broad audience and driving substantial impact.

This initiative sets a precedent for inclusivity, women’s empowerment, and a more diverse media ecosystem. The emphasis on valuing and recognizing women’s voices within ‘Madam Sir’ demonstrates the dedication to fostering a media landscape that resonates with all viewers, contributing significantly to broader societal representation and empowerment.

Abhay Ojha, CEO of Zee Media Corporation Limited, highlighted the core purpose of the show, stating, “As a media organization, we recognize the power of storytelling in shaping perceptions and driving societal change. ‘Madam Sir’ is more than just a show; it’s a platform dedicated to amplifying the voices and achievements of women, challenging stereotypes, and fostering a more equitable and representative media landscape. Through this initiative, we aim to inspire audiences, spark meaningful conversations, and pave the way for greater gender equality.”

‘Madam Sir’ not only reshapes prime-time programming but also redefines the narrative of women’s representation, signaling a transformative shift towards inclusivity and empowerment in media. Zee Media Corporation Ltd, a leading media company in India with a strong presence in news and regional genres, operates 17 news channels in seven languages, reaching over 528 million viewers through its linear and digital properties.