IMAX Corporation and BookMyShow, India’s leading entertainment destination, have joined forces in a new collaboration aimed at revolutionizing the way audiences discover and engage with premium entertainment experiences online.

The partnership brings together IMAX’s cinematic prowess and BookMyShow’s extensive platform to enhance the user experience and ease of discovery for moviegoers seeking The IMAX Experience®.

Under the agreement, IMAX will enjoy higher visibility and discoverability on the BookMyShow platform.

The collaboration includes targeted marketing efforts to spotlight IMAX releases, commencing with the highly anticipated film Dune: Part Two. BookMyShow users will benefit from a dedicated page devoted to The IMAX Experience, featuring a list of current IMAX films, locations in their cities, upcoming releases, and more.

This innovative collaboration ensures seamless access to the latest Indian films and Hollywood releases, providing a streamlined and hassle-free experience for moviegoers in India. The partnership has kicked off on a strong note, with IMAX tickets accounting for an impressive 31% of the total Dune: Part Two tickets sold on BookMyShow, showcasing a robust demand for immersive cinematic experiences.

“Moviegoers in India continue to show a strong preference for IMAX, with the Company delivering its best year ever at the Indian box office in 2023,” stated Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to elevate the ways our fans connect with IMAX, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”

Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow, shared insights on the collaboration, saying, “Our partnership with IMAX furthers these efforts and enhances the overall moviegoing experience for our users as we continue to deliver an unparalleled entertainment experience at every step of their movie-watching journey.”

The partnership aligns with the evolving tastes and preferences of the Indian audience in the out-of-home entertainment realm, as highlighted in BookMyShow’s recent ‘The CineFiles’ consumer survey report. The incorporation of cutting-edge technologies and immersive cinematic experiences has heightened the magic of the big screen, with 74% of respondents choosing theatres for the immersive larger screen and high audio quality experience.

With 2023 marking the highest-grossing year ever for IMAX at the Indian box office, and 2024 set to debut more awe-inspiring Hollywood blockbusters and local releases, the collaboration with BookMyShow is poised to further enhance the premium movie-watching experience for audiences in India.