Vodafone Idea has announced an all-in-one entertainment app for the telco’s subscribers to watch over-the-top (OTT) content and live TV. The app offers access to over 13 OTT apps and over 400 live TV channels, along with complimentary access to several content libraries.
Subscription to the app is priced at Rs 202 for prepaid users, and Rs 199 for postpaid users, the company said, adding that the app is aimed at simplifying the viewing experiences with only one subscription for multiple platforms, The Economic Times reported.
The app, named Vi Movies and TV gives access to top OTT platforms such as Disney+ Hotstar, SonyLiv, Manorama Max, NammaFlix, Klikk, Chaupal, Playflix and more. Furthermore, the app offers access to TV channels such as Discovery, Aaj Tak, Republic Bharat, ABP, and India Today along with complimentary access to Shemaroo and Hungama content libraries.
The app from Vi is accessible from smartphones, as well as on smart TVs, and the web. Users can watch two simultaneous streams on all OTT platforms.
“India is watching content like never before – multiple formats, multiple subscriptions, and multiplying hours on the screen everyday. However, this unlimited choice also brings fatigue and complexity. We take immense pride in announcing Vi Movies & TV – one app, one subscription with the best of OTTs and TV content. We are committed to providing an entertaining experience to our consumers by empowering them to access entertainment in a simple, affordable, and accessible way. We will soon add new partners and more curated options for ease of choice for our viewer,” said Avneesh Khosla, Chief Marketing Officer, Vi.