Greenply Industries, a stalwart in India’s interior infrastructure realm, is reshaping engagement dynamics through its longstanding collaboration with Lucknow Super Giants (LSG) in the Indian Premier League (IPL) 2024 season.

As per a press release, marking its third year of partnership, Greenply is set to deliver unprecedented experiences for cricket enthusiasts nationwide, diverging from conventional methods to emphasize engagement-led initiatives.

Since its inception in 2022, Greenply’s association with LSG has evolved into a platform for impactful engagement across various segments, including regional connectivity and corporate social responsibility (CSR).

Sanidhya Mittal, Joint Managing Director of Greenply Industries Ltd., expressed enthusiasm about the enduring partnership, stating, “Our alliance with the Indian Premier League epitomizes the fusion of two dynamic entities – Greenply and Lucknow Super Giants. It transcends mere branding, striving to create meaningful experiences and forge genuine connections. Through innovative digital endeavors, we aim to bring fans closer to their cricketing idols while championing community-centric engagements that resonate with our shared values and aspirations.”

Central to Greenply’s IPL journey is its deep-rooted connection with regional pride. In 2022, the company unveiled the anthem “Jalwa Dikhega,” celebrating the vibrant spirit of Uttar Pradesh and fostering a sense of belonging among audiences.

This initiative aimed to engage and involve Uttar Pradesh’s populace, enhancing their connection with Lucknow Super Giants and instilling a sense of pride in regional achievements. The anthem served as a testament to Greenply’s commitment to promoting local pride and unity.

In its subsequent year of partnership with LSG, Greenply embraced cutting-edge technologies to redefine fan engagement. Leveraging artificial intelligence (AI), the company curated personalized experiences tailored to each fan, fostering a deeper sense of connection with the team.

Trade partners and influencers experienced heightened proximity to their favorite players, such as KL Rahul, through innovative digital campaigns. This amalgamation of technology and cricket elevated Greenply’s association with IPL and LSG, amplifying its impact on cricket enthusiasts nationwide.

Furthermore, Greenply demonstrated its commitment to social responsibility through initiatives aimed at fostering inclusivity. In 2023, the brand installed wheelchair-friendly plywood ramp infrastructure at Ekana Stadium, Lucknow, enabling individuals with mobility challenges to access live cricket matches seamlessly. This initiative underscored Greenply’s dedication to responsible business practices and exemplified its broader vision of creating inclusive public spaces.

In the same year, Greenply hosted the “In the House” chat show, featuring star players and media personalities, including Krunal Pandya, Quinton De Kock, Marcus Stoinis, Avesh Khan, and Ms. Mandira Bedi. This event celebrated the launch of their state-of-the-art MDF plant in Baroda, showcasing Greenply’s commitment to blending sportsmanship with industry innovation and creating a lasting impact on local communities.

As Greenply and Lucknow Super Giants embark on another year of collaboration, the future holds promise for more groundbreaking initiatives, collaborative experiences, and a continued commitment to redefining sports partnerships. Through its innovative approach, Greenply aims to enrich the cricketing landscape and create lasting impressions on fans nationwide.