Firstpost has solidified its position as a dominant force on YouTube, outperforming major international news platforms such as BBC News, Al Jazeera English, and Sky News, according to the latest data from VidIQ.
With a staggering 110 million+ video views in March 2024, Firstpost has established itself as a frontrunner in the digital news landscape, the news company said in a press release.
In comparison, Al Jazeera English recorded 97 million views, while Sky News garnered 93 million views, and BBC News received 72 million views during the same period. Even Firstpost’s Indian competitor WION trailed behind with 63 million views.
Despite being a relative newcomer in the video content sphere, Firstpost’s strategic pivot towards video production has yielded remarkable growth. The channel boasts over 4 million subscribers, indicating a strong and engaged audience base. Its extensive coverage of global events, including the Iran-Israel conflict, the Ukraine-Russia war, and various facets of India’s growth story, has solidified its reputation as India’s premier news platform for global affairs.
Palki Sharma, Managing Editor of Firstpost, expressed pride in the platform’s achievement, stating, “Firstpost’s exponential growth underscores the increasing demand for substantive news content worldwide. Our focus on delivering stories from an Indian perspective has resonated deeply with audiences globally, driving our success. We are committed to further enhancing our offerings to cater to the evolving needs of our audience.”
Firstpost’s diverse lineup of shows caters to a wide spectrum of viewers. From the flagship program ‘Vantage,’ which provides in-depth analysis of major news events, to ‘Fast and Factual,’ offering quick news updates, the channel ensures comprehensive coverage across various genres. Additionally, ‘First Sports’ delves into the world of sports beyond scores, while ‘Between the Lines’ uncovers nuanced aspects of news stories often overlooked by mainstream media. ‘Flashback’ simplifies complex historical events, and ‘Firstpost America’ offers a Washington perspective on global issues, providing viewers with in-depth analysis and ground reports.
As Firstpost continues to lead the digital news space, its commitment to delivering high-quality, insightful content remains unwavering, promising an even brighter future ahead.