Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18, has announced the launch of its latest ‘Back to School’ collection, aimed at making the return to classrooms a joyful experience for children.

Featuring popular characters such as Motu Patlu, PAW Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear, the collection includes a variety of school essentials in bright colors and appealing designs, the company said in a press release.

Sachin Puntambekar, Head of Viacom18 Consumer Products, expressed the company’s commitment to offering innovative and engaging products that resonate with consumers. He emphasized the role of the ‘Back to School’ range in bringing young fans closer to their favorite characters and creating memorable experiences for children.

The collection encompasses a wide range of essential categories, including school bags, lunch boxes, pencil boxes, water bottles, and activity books. Priced attractively between Rs. 50 to Rs. 1299, the products will be available at leading kids’ stores such as Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart, and Crosswords, across 1000+ retail touchpoints nationwide. Additionally, the collection will be accessible on popular e-commerce platforms like Amazon, Flipkart, First Cry, and more.

The launch of the ‘Back to School’ range will be supported by a comprehensive marketing campaign, including on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media promotions. Furthermore, a giveaway contest on Viacom18 Consumer Product’s social media pages will offer 10 lucky winners the chance to win merchandise from the collection.

As children gear up to return to school, Viacom18 Consumer Products aims to add a touch of excitement and joy to their back-to-school shopping experience with this vibrant and delightful collection of school essentials.