News18 Hindi has emerged as the number one digital news platform for Hindi language content, according to the latest ComScore data for April 2024.

The news platform said in a press release, quoting data, that it has surpassed its competitors with a remarkable 57.7 million unique visitors (UVs), outpacing Navbharat Times (56.73 million UVs), Aaj Tak (56.48 million UVs) and NDTV (54.58 million UVs).

To celebrate this milestone, News18 Hindi has launched an extensive ad campaign across print and digital media. A notable part of this campaign includes a prominent front-page advertisement in The Economic Times on May 27, emphasizing News18 Hindi’s leadership in the Hindi news segment.

Mitul Sangani, CEO – Indian Languages, News18 Network, commented on this achievement, saying, “We owe our position as the leading Hindi news platform to our dedicated viewers, who made us their first choice during this crucial election season. Our viewers’ trust drives us to persistently enhance our coverage and deliver news that not only informs but also empowers.”

News18 Hindi’s success is largely attributed to its comprehensive and in-depth coverage of the election season, which resonated with audiences nationwide. The platform’s commitment to providing accurate information, detailed analysis, and continuous product enhancement has been pivotal in attracting and retaining its substantial audience, the press release added

The News18 Network continues to lead in terms of viewership across both television and digital platforms, solidifying its position as the go-to source for news in every segment. As the election counting phase approaches, the network anticipates further growth in its audience numbers.

ComScore Mobile Metrix, custom list on Hindi News Publishers. Apr 2024