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Times Now has reaffirmed its position as the leading destination for election news coverage, emerging as the top choice for viewers during the six-week polling phase of the Lok Sabha elections.
With a commanding presence and curated programming, Times Now secured a remarkable 29 percent market share overall and an impressive 31 percent market share during the prime time band, outperforming its competitors.
| Channel | TVTs | Shares% |
| Times Now | 557 | 29% |
| CNN News18 | 506 | 27% |
| Republic TV | 403 | 21% |
| India Today Television | 248 | 13% |
| Mirror Now | 102 | 5% |
| BBC News | 52 | 3% |
| WION(v) | 35 | 2% |
| Genre | 1903 | 100% |
During the crucial polling phases, particularly on May 20, 2024, Times Now demonstrated its leadership by securing a significant 27 percent viewership share, showcasing its unwavering dominance even on polling days.
Throughout the electoral process, Times Now set a new benchmark in election reportage, delivering comprehensive and engaging content to viewers. The channel’s strategic content included flagship shows like India Upfront and The Newshour, along with exclusive interviews featuring top political leaders such as Prime Minister Narendra Modi, Union Home Minister Amit Shah, and External Affairs Minister S. Jaishankar, which resonated strongly with viewers.
| Prime Time Shares | ||||
| Channel | 8:00 PM | 9:00 PM | 10:00 PM | Prime Time |
| Times Now | 39% | 29% | 27% | 31% |
| Republic TV | 21% | 27% | 15% | 22% |
| India Today Television | 19% | 23% | 21% | 21% |
| CNN News18 | 12% | 14% | 21% | 16% |
| Mirror Now | 6% | 6% | 6% | 6% |
| BBC News | 0% | 1% | 8% | 3% |
| WION(v) | 1% | 2% | 2% | 2% |
| Genre | 100% | 100% | 100% | 100% |
In a series of groundbreaking initiatives, Times Now introduced innovative programming such as Election Premier League, Public Manch, and National Debate, encouraging critical thinking and active engagement in the democratic process. The channel’s unique mobile studio, ‘Election Yatra’, traveled across the country, capturing the essence of democracy through on-ground talk shows and interviews.
| 5th Polling Day – 20th May 2024 | ||
| Channel | Shares% | |
| Times Now | 27% | |
| Republic TV | 24% | |
| CNN News18 | 25% | |
| India Today Television | 15% | |
| Mirror Now | 6% | |
| BBC News | 1% | |
| WION(v) | 1% | |
| Genre | 100% | |
With its unparalleled coverage and engaging content, Times Now has solidified its position as the go-to choice for election coverage, reaffirming its undisputed leadership in the domain.
