ABP LIVE, a premier digital news platform, has set a new benchmark in digital news engagement on June 4, 2024, vote-counting day. The platform saw a threefold increase from its previous highest concurrent user count, reaching a record-breaking 5 million concurrent users across its platforms.

ABP Network achieved a remarkable 200 million users across its websites, apps, Connect TV, YouTube, and social media channels on election results day, representing unduplicated users and showcasing the platform’s extensive reach, the news platform said in a press release.

Avinash Pandey, CEO of ABP Network, remarked, “ABP LIVE‘s exceptional performance on election day underscores its position as a leading force in Indian digital news. Our commitment to in-depth coverage, innovative formats, and a strong regional presence has resonated with a massive audience, making ABP LIVE the go-to destination for election news in India.”

ABP LIVE also secured top spots on various social media and video streaming platforms. The network emerged victorious on Facebook, attaining the No.1 position in both Marathi and Bengali platforms in terms of user interactions on June 4 (Source: Crowdtangle).

Additionally, ABP Network’s regional channels dominated YouTube’s leaderboard across Marathi, Bengali, and Gujarati on June 4, achieving the No.1 position in live concurrent views for each respective language (Source: Data Beings).

Furthermore, the ABP LIVE Official App was among the top recommended apps on the Google Play Store (News Genre) during the crucial exit poll and counting day period (Source: Google Play Store | June 1-4, 2024).

ABP LIVE’s innovative approach was highlighted with its “ABP Election Centre Metaverse,” a virtual experience centre that recorded a remarkable 5 million interactions on the counting day, showcasing the audience’s enthusiasm for this novel election coverage format (Source: Google Analytics, AWS Servers).

ABP LIVE’s latest launch, the Car Play App, also saw over 100,000 seconds of live TV and podcast plays during the final stage of exit poll and results day combined, ensuring that users stayed updated even while driving.

This monumental achievement on counting day marks a significant milestone for ABP LIVE, solidifying its status as a trailblazer in digital news, particularly in election coverage. With unparalleled engagement and a record-breaking user base, ABP LIVE has demonstrated its unwavering commitment to delivering comprehensive, innovative, and regionally relevant coverage. As it continues to set new standards in the digital news landscape, ABP LIVE remains dedicated to providing its vast audience with reliable and engaging news content. This landmark success is a testament to the platform’s excellence and its pivotal role in shaping the future of news consumption in India.