Amazon Prime Video India has announced the elevation of Vivek Srivastava to the role of Head – Growth & Business Management.
Srivastava, who was previously the Head of Prime Video Channels India, shared his excitement about the new role in a LinkedIn post, stating, “Thrilled, deeply grateful and excited about the challenges ahead as I start my new journey as Head – Growth & Business Management, Prime Video, India at Amazon!”
Srivastava joined Amazon in February 2022 as Head of Partnerships and advanced to lead Prime Video Channels India in January 2023.
Before Amazon, he held significant positions, including President – Digital and Broadcast at Times Network for over seven years and Head – Digital and Commercial COLORS at Viacom 18 Media Private Limited for more than six years. He also served as Director – S Group at TAM Media Research and began his career as a Research Associate at IMRB International.
Srivastava’s extensive experience and leadership in the digital and broadcast sectors are expected to drive further growth and business management for Amazon Prime Video India.